Lots off great stuff in this Sentry post but especially:

“you’re not going to hire infinite PMs, have them sit on 1:1 customer calls [- you’re] instead going to look for friction - you’re going to find customer pain points, passive negative feedback - and you’re going to optimize the product around that”

And

“developers who go from BigCo to SmallCo often bring Sentry with them. BigCo might have chosen to self-host Sentry, but SmallCo could care less, and simply opts for our cloud service. Eventually SmallCo becomes BigCo, and […] it acts in a lot of ways like a typical funnel”