This is the first rule of strategy: strategy is contextual. A crucial insight, because often when leaders fail, it’s because they tried to apply a strategy that worked in one context, to a different one, without considering the difference. This is true when you change companies, and I think the reason why there is such a high failure rate for executive hires*. Ones I’ve watched fail came in with a playbook, usually including the org chart they wanted, and expended all the goodwill and capital in pursuit of that goal, whilst achieving very little.

“Getting more strategic”